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Thursday, November 20 • 4:30pm - 5:30pm
Jam Session: Money Doesn't Grow on Fruit Trees #CKX

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How can open data and traditional knowledge be combined to feed communities? 

There is a huge opportunity to rescue the bounty of fruits and nuts which grow throughout Canadian cities and towns. Can a small army of foragers armed with smart phones and open data tree inventories harvest more food than a traditional apple farmer? We are getting close to finding out.  

Join us to dig down to the roots of food waste in Canada as we look specifically at the fresh fruit & nuts that are growing on trees which are hiding in plain site. The concepts of gleaning, foraging and urban agriculture have recently been gaining a lot of momentum. Building a sustainable revenue model to fund such initiatives, however, is challenging in an environment where imperfect fruits are not valued as nutritious food unless they have been processed or prepared in an attractive fashion. 

In this session we will discuss the realities of food production today, share some successes stories from fruit tree harvesting groups and work together to explore solutions to some of the biggest challenges when it comes to branching out and making good use of the food nature provides.  


Katrina Siks, Co-founder, Hidden Harvest Ottawa
Jay Garlough, Co-founder, Hidden Harvest Ottawa


Important Participant Information: 
  • This session is taking place in THE LAB, located on the 4th Floor of the TIFF Bell Lightbox. This floor is accessible by elevator only. Please take the elevator from the main, second or third floors up to the fourth floor. 

avatar for Jay Garlough

Jay Garlough

Co-founder, Hidden Harvest Ottawa
Hidden Harvest Ottawa seeks to create a food-tree friendly city by picking and sharing fruit and planting more trees. We're using 'big data' to optimize urban applesauce production, tree seedlings to teach Food Sovereignty and Agroecology to feed our neighbours in need.
avatar for Laura Reinsborough

Laura Reinsborough

Founder & Director, Not Far From The Tree
I'm the Founder & Director of Not Far From The Tree, Toronto's very own fruit picking and sharing project. I'm a passionate environmentalist, a parent of two young kids, and a maritimer who has found a nice spot to perch in the urban orchard of Toronto.
avatar for Katrina Siks

Katrina Siks

Co-Founder, Hidden Harvest Ottawa
Hidden Harvest Ottawa seeks to create a food-tree friendly city by picking and sharing fruit and planting more trees. I'd love to talk about: Urban orchards and food sovereignty, organizational structures and strategies towards sustainable self-sufficiency in social-purpose businesses... Read More →

Thursday November 20, 2014 4:30pm - 5:30pm EST
TIFF - The Lab TIFF Bell Lightbox

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