Ashley started the website, AdmittingFailure.com, and the consulting firm, Fail Forward, to spark a shift in how civil society perceives and talks about failure and to help organizations learn, innovate and build resilience. She also built and continues to lead Engineers Without Borders Organizational Learning Team and annual Failure Report. Ashley has spent the past three years working with a range of organizations from donors and foundations to not-for-profits and private sector companies to use failure as a learning tool and culture driver to support and foster innovation. Her work on failure has received coverage in a wide range of media and news outlets, including the Stanford Social Innovation Review, The Guardian, Harvard University’s Hauser Center for NonProfit Organizations, TED talks, BBC World, the New York Times and, most recently, the Wall Street Journal. She also recently won the prestigious Harvard Business Review and McKinsey Innovating Innovation Award. Before launching Fail Forward, Ashley worked in Cairo with the United Nations Environment Programme and as a management consultant in Vancouver